Marketing Manager

Job Summary:

We’re seeking an experienced Marketing Manager with 4+ years of hands-on digital marketing expertise to join our team. In this role, you will oversee the complete marketing lifecycle for our SaaS products – Mobile & Web Apps from strategy development through campaign execution, optimization, and performance analysis. You will be responsible for driving customer acquisition, conversion, retention, and overall marketing ROI.

Key Responsibilities:

• Strategic Marketing & Campaigns:
  • Develop, plan, execute, and optimize multi-channel digital marketing strategies and campaigns from concept to implementation.
  • Create and manage campaign budgets with focus on maximizing ROAS and minimizing CAC
  • Implement A/B testing frameworks to continuously improve campaign performance
  • Optimize app store listings (Play Store & App Store) for visibility and downloads
  • Design and execute targeted customer acquisition, engagement, retention and anti-churn initiatives
• Digital Channel Management:
  • Manage paid search (SEM/PPC) campaigns across Google.
  • Develop and execute SEO strategy including technical SEO, content optimization, and link building
  • Run social media marketing campaigns – Meta/Linked-In
  • Proficiency with marketing technology stack and tools including Google Analytics, Google Ads, marketing automation platforms, CRM systems, and SEO tools
  • Execute email marketing programs with segmentation, automation, and personalization
  • Implement content/referral/influencer marketing initiatives aligned with buyer journey touchpoints
  • Manage retargeting and display advertising campaigns
  • Collaborate with content creators to generate reviews and testimonials.
• Performance & Analytics:
  • Establish and monitor KPIs including CAC, LTV, ROAS, cx acquisition, conversion rates, and retention metrics.
  • Create attribution models to understand customer journey and channel effectiveness.
  • Develop cohort analyses to measure customer acquisition and retention effectiveness
  • Generate actionable insights from campaign data to continuously optimize marketing efforts
• Product Marketing:
  • Translate product features into compelling market positioning and messaging.
  • Develop detailed customer personas and journey maps to inform marketing strategy
  • Conduct competitor analysis and market research to identify opportunities and threats
  • Gather customer feedback to inform product development and marketing initiatives
  • Data-driven approach to marketing with experience in marketing analytics
  • Experience working with cross-functional teams in fast-paced environments

Requirements:

• 4+ years of marketing experience with hands-on campaign management.
• Proven track record managing full-funnel digital marketing strategies and campaigns.
• Demonstrated expertise in SEM, SEO, social media, email marketing, and content marketing
• Strong analytical skills with ability to analyze campaign data and optimize for performance
• Experience with marketing automation platforms, CRM systems, and analytics tools.
• In-depth understanding of key marketing metrics including CAC, LTV, ROAS, churn, and retention.
• Experience with marketing attribution models and multi-touch attribution
• Bachelor’s degree in Marketing, Business, or related field
• B2B/B2C SaaS marketing experience strongly preferred
• Excellent project management and cross-functional collaboration skills