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When a new pricing or forecasting model goes live, there is an obvious problem: you may have plenty of your own historical data, but very little history on the market around you. Most hotels will…

Across the travel industry, large consultancies are helping clients roll out AI agents. Everything from customer service bots to booking assistants and operational copilots is now on the table. There’s plenty of excitement, and rightly…

Enterprise AI initiatives are at risk of failure, not because the models aren’t capable, but because they are being fueled by legacy, unstructured data dumps. What we’re witnessing isn’t a limitation of AI itself. It’s…

Kris Glabinski VP Strategy and Business Development, Aggregate Intelligence, Inc. Walking through the technology pavilions at Messe Berlin for ITB 2026, conversations emerging from exhibition stands centred on a consistent, cross-sector theme across aviation, hospitality,…

For modern hoteliers, the most frustrating discrepancy in distribution is the "Disconnected Ledger." You file a rate of $200 in your Property Management System (PMS) or Channel Manager. Yet, when a customer searches on an…

A recent BBC article highlighted a situation in which the UK Advertising Standards Authority (ASA) warned EasyJet over advertising cabin baggage “from £5.99,” noting that customers often struggle to actually find this lowest price. But…

Executive Summary The airline industry is currently navigating a pivotal transition from legacy, static systems to dynamic, real-time retail ecosystems. The future of optimization lies not only in adjusting fares but in the intelligent orchestration…