E-book Real Deal
Open Pricing: The Real Deal of NDC
This eBook introduces Open Pricing as a transformative approach to airline revenue management. Unlike traditional fare classes, Open Pricing allows airlines to dynamically set prices based on real-time demand, competitor behavior, and customer segmentation. Enabled…
E-book Screen bias
The Evolution of Screen Bias in Airline Distribution
This eBook explores the concept of “screen bias”-the influence of display order in digital booking systems-and its revenue implications for airlines. Tracing its roots from the CRS era to today’s OTAs and metasearch platforms, the…