Aggregate Intelligence, the leading travel data company, today announced the launch of Ancillary Intelligence, the air travel industry’s first solution to standardize airline ancillary offerings and deliver them as actionable insights – available as comprehensive reports or raw data for analysis.
Ancillary revenues from baggage fees, seat selection, flexibility, and more have become a critical profit driver for airlines, with the global market for airline ancillaries projected to exceed $120 billion by 2025. In this rapidly growing market, understanding competitors’ ancillary strategies is essential for airlines seeking to stay competitive beyond the base fare.
Users can access the Ancillary Intelligence solution in two ways:
- High-Level Reports: Access ready-to-use, proprietary analysis of any airline’s ancillary offerings – covering seating, baggage, flexibility, and more – complete with detailed breakdowns by route type.
- Ancillary Intelligence Data: Explore and analyze the data the behind the reports, and integrate directly into your competitive intelligence tools..
New reports are added to the data library every day for instant download. If a specific airline report is not yet available, users can pre-purchase it and receive a completed analysis within 10 to 12 working days.
“Ancillary revenue is a rapidly growing driver of airline revenue and profitability, fueled by NDC’s ‘free-ride’ approach, enabling airlines to uniquely package and price their ancillary offerings,” said Kris Glabinski, VP of Strategy at Aggregate Intelligence. “Our Ancillary Intelligence Solution provides the industry’s first standardization of ancillary data outside GDS, enabling clients not only to learn about competitors’ offerings but also to benchmark and compare them, driving smarter decisions, faster innovation, and new revenue opportunities.
The Ancillary Intelligence Solution is live and available at https://datalibrary.aggregateintelligence.com/