eBooks
Exploring the Evolution of Airline Distribution: GDS and NDC
This eBook charts the technological and strategic evolution of airline distribution, from the early days of travel agents and GDS…
Open Pricing: The Real Deal of NDC
This eBook introduces Open Pricing as a transformative approach to airline revenue management. Unlike traditional fare classes, Open Pricing allows…
The Evolution of Screen Bias in Airline Distribution
This eBook explores the concept of “screen bias”-the influence of display order in digital booking systems-and its revenue implications for…
The Impact of Reviews on Hotel Prices, Customer Decisions, and Product Experience
This eBook unpacks the growing influence of online reviews in the hospitality industry, revealing how guest feedback directly shapes pricing,…
The Psychology of Buying Behaviors: Why Ancillary Products Work
Focusing on the airline industry, this eBook explains why ancillary products-like baggage fees, seat upgrades, and inflight add-ons-are so effective.…
The Evolution and Psychology of Car Rental Ancillary Products
This eBook delves into the transformation of the car rental industry, examining how ancillary products evolved from bundled basics to…