This eBook introduces Open Pricing as a transformative approach to airline revenue management. Unlike traditional fare classes, Open Pricing allows airlines to dynamically set prices based on real-time demand, competitor behavior, and customer segmentation. Enabled by IATA’s NDC (New Distribution Capability), Open Pricing offers unprecedented flexibility, personalization, and speed-letting airlines adapt instantly to market conditions. The eBook also outlines the limitations of legacy GDS/ATPCo infrastructure and explains how NDC overcomes these barriers, enabling airlines to deliver tailored fares and ancillaries directly through digital channels. For RM professionals and digital strategists, this guide provides a compelling roadmap to modern pricing models built on AI, machine learning, and direct distribution technologies.
- Solutions
-
-
Air Travel
-
Ancillary Intelligence
-
Business Intelligence
-
Competitive Intelligence
-
Demand Intelligence
-
-
Hospitality
-
Competitive Intelligence
-
Demand Intelligence
-
Guest Intelligence
-
-
Car Rental
-
Business Intelligence
-
Competitive Intelligence
-
Demand Intelligence
-
-
-
- Data Library
- Resources
-
-
Blog
-
Blog & News
Latest news, opinions & articles
-
-
-
- About
-
- Login